• The catalogue for the Textile collection – one of nine Ragno Espressioni hi-end ceramic collections – implied the design adaptation of an existing location along with styling supervision and shooting direction.

    How to define a new visual communication for Ragno Espressioni? Our solution was detected in two steps: 1_a concept binding the different collections to a specific expressive world and 2_a consistent image developed through the design of communication tools such as catalogues, advertising, retail concept.
    Doing so, an engaging Ragno Espressioni identity has been set, with the parallel result of raising the whole Ragno brand value.

    –

    Client/

    Ragno Marazzi Group


    
Design and art direction/

    Paolo Cesaretti



    Design team/

    Paolo Cesaretti, Manuel Viliotti, Naoko Kawano, Federica Zallone, Camilla Amadio, Daniela Biccari



    Visual design/
    
Ikos



    Styling/

    Alessandra Monti



    Art buying/
    
Monti Studio, Ida Capaldo, Donatella Galli


    
Photo/

    Federico Cedrone