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It’s a temporary showroom showcasing the versatility and diverse applications of the Kalesinterflex collection, a large-format porcelain stoneware slab. The material gives shape to the design of the whole space. A fluid and open space, inviting visitors to explore a series of metaphysical installations inspired to bathroom and kitchen – featuring bespoke elements like bathtubs and sinks – all crafted from the same porcelain material.
A key aspect of the showroom design is the blend between exhibition and socialization spaces. At the center of the layout is a large meeting table and a cozy lounge area, fostering interaction and communication among visitors. This area is encircled by a material library that allows guests to experience the tactile qualities and aesthetic potential of the porcelain stoneware slabs.
The architectural set is bathed in soft, diffuse light, with neutral tones that accentuate textures and surfaces of the installations and creates an atmosphere that matches beautifully with the sleek and natural look of the displayed products.
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Client/
Canakkale Kalebodur Seramik
Trade show/
Cersaie 2024, Bologna IT
Creative direction/
Paolo Cesaretti
Design team/
Paolo Cesaretti, Marilde Bianco, Gabriela Vasileva
Styling/
It’s Enough
Construction supervisor/
prima materia
Area/
400 Sqm
Photo/
Ivan Rossi
