• For the new flagship store in Foshan of Italian inspired brand Dolometti we chose to combine the original industrial look of a derelict warehouse with new functional elements such as a wooden skin outside. Its transparent cage-like effect acts to preserve the original structure of the building marking at the same time a new use of it.

    Entering in the former warehouse space customers have at a glance a full vision of Dolometti’s collections. In front of them discloses a green garden adding a touch of freshness to the contemporary interiors shown in some wireframe displays. These lightweight structures – intended just as a line enclosing a space – can easily manage different designs such as bathrooms, kitchens or any other kind of interior space, showing a creative use of Dolometti’s Collections.

    Not without a touch of irony, the Italian soul is here translated in customer engagement. Three indoor lounge areas and an outdoor terrace invite to discuss business deals in front of an Italian espresso or a glass of wine. Further, a central dividing wall acts as a reminder of the Dolomiti mountains, main inspiration for the brand. Hiding services and office area, this installation goes from floor to roof and is completely clad of Dolometti’s rock tiles, thus creating a symbolic and powerful background to the exhibition area. 

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    Client/

    Gec Group


    
Creative direction/
    
Paolo Cesaretti



    Design team/

    Paolo Cesaretti, Marianna Cristofaro W/ Olivia Falsini



    Visual design/

    Claudia Astarita

    Place/
    
Foshan, CN



    Area/

    550 Sqm

    
CGI/

    Prospettica


    
Thanks to/ 

    Cc-Tapis, Kettal, Davide Groppi, Gallotti E Radice, Paola Lenti, Tribu’, Arper, Hay